Telstra and Vodafone are lawyering up to fight a trademark battle over the words ‘ready business’ with a very valuable end prize in mind: the SME telecommunications market.
Telstra has made an effort to block Vodafone’s trademark of the term, with Telstra Corporation Limited filing an opposition against its rival with IP Australia in December.
The defensive move to protect its brand comes as Telstra was yesterday included in the top 100 brands in the BrandZ Top 100 Most Valuable Global Brands ranking for the first time, coming in at number 82 with a brand value of $US12.7
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Kirsten Robb is a former journalist at SmartCompany. Previously, she worked at News Corp as a property reporter for Leader Newspapers and the Herald Sun, and holds a Masters of Journalism at Melbourne University.
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