We are all in the business of selling even if you don’t think it.
In order to sell you need to have a strong narrative.
What is a narrative?
A narrative enables you to connect with people and move them to feel emotion. This leads to them empathising with you, which is necessary for them to start wanting to buy something from you. I recently heard successful entrepreneur Peter Guber speak at the EO University in Banff and he said that we are all in the business of transforming emotions.
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Serial entrepreneur and recognised thought leader on Gen Y and leadership, Finn is a dynamic leader and visionary who knows how to get things done. Completely connected with his purpose and values, he lives life everyday to make an impact. He is a serial award winner, including SmartCompany’s Hot 30 Under 30 twice. He is currently Co-founder and CEO of smart bookkeeping plus advice company WE LOVE NUMBERS. He is also the Co-founder of Gen Y financial advice and coaching company WE and an angel investor in a number of start-ups.
