Internet giant Google has filed a lawsuit against alleged rogue advertisers, which the company says has marketed pharmaceutical goods in violation of its policies.
The company said in its complaint, filed in a San Jose California court, that the individuals had used deliberate misspellings of pharmaceutical names in order to avoid a system Google uses to review ads run through AdWords.
“In recent years, the number of advertisers who purport to sell prescription drugs online has risen exponentially,” InformationWeek reports Google’s complaint as stating.
“These rogue advertisers continue to find ways around the technological measures Google has put in place to stop them…”
“Litigation of this kind should act as a serious deterrent to anyone thinking about circumventing our policies to advertise illegally on Google,” Google litigation counsel Michael Zwibelman said in a blog post.
Patrick Stafford is a freelance journalist and a former deputy editor of SmartCompany.
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