Higher growth rates are achieved when you have stronger competitive advantages in a substantial niche market where your product or service meets a compelling need.
Solving a compelling need and targetting an easily reachable market in itself won’t drive substantial growth if there are many competitors able to absorb the available demand. Even a strong competitive advantage will not be sufficient if it cannot be protected or sustained over time.
What you need for long-term growth is either legal protection of your advantage, which is available through patents, trademarks, licensed rights or copyright, or deep expertise which is difficult to copy.
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