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Archives for Tracy Sheen

Tracy Sheen

Tracy Sheen is a small business digital trainer, certified practising marketer and author of Australia’s 2021 business book of the year, The End of Technophobia (BookTopia $34.95). Tracy is a 30-year veteran of small business marketing and technology who is passionate about helping close the digital divide in Australia.

Latest from Tracy Sheen

Why Australian companies need to help small business embrace tech

Opinion

Technology

Why Australian companies need to help small business embrace tech

Tracy Sheen

May 25, 2022

SEO is dead. Here’s why it's all about EAT: Expertise, authority, trust

Technology

Marketing

SEO is dead. Here’s why it’s all about EAT: Expertise, authority, trust

When used for your content creation, the EAT model can significantly transform your website visitors’ experience and positively impact your Google rankings.

Tracy Sheen

May 2, 2022

Marketing

Business Advice

Is podcasting part of your brand? Here are the emerging trends you need to know

If podcasting is part of your brand and marketing strategy for 2022, you need to know about emerging trends to ensure you stay relevant.

Tracy Sheen

Apr 20, 2022

How much is technophobia costing your business each year?

Technology

Opinion

How much is technophobia costing your business each year?

Tracy Sheen

Mar 14, 2022

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