In news to delight fans of serial entrepreneurs everywhere, Remo Giuffré, founder of iconic Sydney retail store REMO and TEDxSydney, is back with an exciting new product.
The REMORANDOM is a printed, biannual curation of “snack-sized stories, ideas and observations designed to inform, entertain and inspire a global community of curious readers”.
When he launched REMO in Darlinghurst in 1988, Giuffré’s mother’s reaction was questioning: “Darling, you’ve got three degrees and you’re opening a shop. Please help me understand”.
Over 35 years later, the entrepreneurial fire still burns.
And also Giuffré’s life-long quest to swim against the flow: “Businesswise, RR is a Big ZIG for REMO”, he recently wrote to supporters. “With everyone else ZAGGING to digital, we thought it would be fun to go back to PRINT, but in a smart way that integrates with online.”
Supported by 285 backers, last year Giuffré secured $33,616 in Kickstarter pledges to bring the project to life, smashing his $25,000 goal.
“I’m not quite sure how to describe this book,” wrote The Australian’s literary editor Caroline Overington in a recent review.
“Other than to say it’s unlike anything I’ve seen before, and exhilarating.”
Subscribers receive copies of every REMORANDOM hot off the press, delivered anywhere in the world, along with a welcome pack containing a RR lapel pin, and other goodies.
Early Kickstarter supporters have begun receiving the book, which was launched at Ariel Books in Sydney at the weekend.
The insanely eclectic, endlessly illuminating items in the first issue range from explanations of abracadabra, absinthe and the ampersand, to Velcro, XXX and YInMn Blue.
If you are interested in everything interesting – if you’re not, why not?! – then this is the book for you.
As a huge fan of New York City’s Russian & Turkish Baths – opened in the early 1890s and still going strong – I was delighted to see it included: “If you’re ever in New York (and you have the time), you should try to get down to the East Village for a shvitz; especially if you like: getting hot and wet, being scrubbed and pounded with soapy oak leaf brooms (“platza”), swaning about in robes, watching ice hockey on cable TV, eating herring, drinking carrot juice and then maybe some ice cold vodka.”
It’s as fun as it sounds.
As is Giuffré’s wonderful new project.
Simon Crerar is the managing director of Impact&ble, a sustainable impact advisory firm. He was editor-in-chief of SmartCo Media from 2022-24, and before that the founding editor and then GM of BuzzFeed Australia. Simon began his career on Fleet Street at The Times, and has also worked for the SMH and News Corp Australia. He champions businesses having a positive impact on LinkedIn.
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