WhatShouldIWear.com.au

Two years after selling their last start-up FindABabysitter.com.au to Fairfax for reported $3 million, Jeff and Delia Timms have been bitten by the entrepreneurial bug again.

The husband and wife team launched WhatShouldIWear.com.au in June. The website, and accompanying iOS app, gives fashion tips and style advice to women.

Delia speaks to StartupSmart about how launching a business has gone, second time around.

What gave you the idea for this business?

I was looking for some style advice myself.