Are you creating the magic?

I have a budgie named Walt (Walt Disney), I honeymooned at Disneyland, I’ve written articles and more about them – you could say I’m a crazy Disney fan. Why? Because of the magic.

Walt Disney wasn’t perfect, but he did try to distil a little bit of magic back into the lives of the people who interacted with a Disney product.

I’d like to think that while Walt isn’t still with us (the man, not the budgie), that spirit of creating magic still is.

I feel it when I walk into a Build a Bear store where they create a retail experience like no other. Where you actually make your own teddy bear complete with the ritual that goes along with giving your bear true heart.

The magic was there at a character-filled and people-packed restaurant I once went to in Texas.

There were around eight of us dining on a huge round table and when it was time for our meals, eight waiters all stood behind us and in unison placed our plates in front of us.

Magic surges from the website at Toms Shoes where you know that for each pair of shoes you purchase they also donate one to a child in need.

What are you doing to create the magic in your life and your business?

Kirsty Dunphey is the youngest ever Australian Telstra Young Business Woman of the Year, author of two books (her latest release is ‘Retired at 27, If I Can do it Anyone Can’) and a passionate entrepreneur who started at age 15 and opened her own real estate agency at 21. Currently Kirsty heads up www.reallysold.com the premium online copywriting site for real estate agents and is a co-director of Elephant Property www.elephantproperty.com.au Launceston, Tasmania’s only boutique real estate agency purely for investment property owners. Kirsty’s other ventures are outlined at her website www.kirstydunphey.com where you can also sign up for her newsletter.

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