$6m funding program launched for NSW tech start-ups

NSW technology developers are being encouraged to register for a new government program that will develop innovative and new-to-market ICT solutions.

Developed as part of the NSW Government’s Digital Economy Strategy, the $6 million program is managed by Industry & Investment NSW.

The Collaborative Solutions – Mobile Concierge program is the first of a series of programs, targeting the use of mobile and wireless technologies in tourism and retail.

Funding will therefore be offered to mobile application developers, technology and service providers, device manufacturers, research organisations, and end user organisations.

Grants will cover a maximum of 35% of total project costs up to $250,000, with higher amounts considered for exceptional proposals.

According to a government spokesperson, digital technologies have become a major focus for the marketing and promotional activities of Tourism NSW and its industry partners.

“Continual innovation and use of new technologies will be required, such as the creation of smart phone applications and other mobile technologies designed for use by prospective visitors to NSW,” the spokesperson says.

The NSW retail sector is forecast to grow by 22% over the next decade, with innovative practices and advancements in ICT forming an “essential part” of the retail business model.

“As retailers become more focused on the individual needs of customers, businesses will need to adopt innovative technology in order to remain competitive, increase their customer insight and deliver a more personalised online dialogue,” the spokesperson says.

Participants should note the following requirements:

• Consortia-backed submissions. Each submission must be backed by a consortium of at least three members. The consortia lead must be a NSW-registered business with the capability to commercialise and export the ICT solution being developed.

  The consortia must include at least one user organisation to participate in the development and piloting process. The remaining consortia members will provide technologies, content or capabilities to the project. Submissions by single companies or individuals will not be considered.

• Developed and piloted in NSW. Solutions must be predominantly developed in NSW. Submissions with minor components developed outside of NSW will be considered, but those components will not be supported by the grant if one is awarded. The solutions must be piloted in NSW.
• Development has not commenced. The development of the proposed solution must not have commenced before the date of submission. Any grant funding will be for the development and piloting of the proposed solution after the date of submission.

Funding applications close on March 25, with successful grants announced in early April. For details, visit www.business.nsw.gov.au/collaborativesolutions.