A large US startup demonstrated how to abruptly disappear completely last night, and in turn showed companies how not to deal with the inherit state of flux that most startup founders are in.
Zirtual, a virtual assistant company, appears to have shut down entirely, closing its Twitter, Facebook and Google+ accounts, while a putting a note on the website saying it is “pausing operations”, as Business Insider reports.
Most striking from this story is the complete lack of notice given to Zirtual’s 400-strong employee base, with an email sent round in the dead of night being the first, and last, notice that their jobs were gone.
You've reached your article limit. Create a free account, or login to continue. Get our free newsletters in your inbox and extended article access by submitting your email.
Denham Sadler is a former editor of StartupSmart. He was previously a journalist at the publication and has worked as a freelancer for the Guardian, the Saturday Paper and the ABC. In his spare time he likes puns and jaffles.
