Etiquette is not some forgotten society nuance – it can be a useful business skill. Here are a few tips…
Business etiquette is a set of rules that govern the way people interact with one another in business, with customers, suppliers, with inside or outside bodies. It is all about conveying the right image and behaving in an appropriate way.
There are five classic business etiquette sins:
When people in business ignore a simple greeting and acknowledgement, they are losing out on building a relationship and possibly a sale. People feel respected when they are greeted, and if their name is known and used it is always impressive. Something as simple as eye contact, a smile, just using some basic social skills in order to make them feel welcome. For example, say something like: “Good morning, welcome, how can I help you?”, rather than “Yeah, can I help you?”.
Leaving people waiting, especially if they have an appointment, without any kind of explanation or apology is rude. Waits can be five minutes or in some cases over an hour. Whichever, a simple apology or explanation, and time frame, is all that is needed.
Often people will just barge in and interrupt a conversation or meeting that is occurring without even apologising to the people involved, which is very impolite, even for a senior manager with an important issue. Mobile phones can cause problems, with people taking calls in the middle of meetings, for example. It is good business etiquette to switch a phone off before the meeting, or if you are waiting on an urgent call from someone, let the people in the meeting know. Most importantly, wrap up the conversation as quickly as possible.
Often a customer making an unusual request will receive quite negative reactions, and will be treated as if they have no right to make such a request. When someone has a special requirement or seems demanding, they should still be treated politely and with respect. Rules can be explained and enforced, but it doesn’t mean it has to be done with attitude.
If someone tells you something in confidence, it is not acceptable to go around telling other people about it. These behaviours create a negative impression of your business. Successful organisations often have one thing that is embedded into the way the organisation works, and that is a high standard of business etiquette.
Always use names in a meeting
It is easy to forget people’s names when in a business meeting, and for this reason it is a good idea to write all the names down (and check their spelling) on a piece of paper in front of you.
It is common to say “treat others as you would like to be treated yourself”. However, different people have different expectations. You might like to be called by your first name when being greeted by a service provider, however someone else might prefer to be referred to more formally – Mr, Ms, or Mrs.
You should not just assume that people like things the same way you do. If in doubt about the level of formality to use, it is probably better to go for more formality, rather than less, to avoid offending anyone.
The three “Rs”
It is important to be considerate about the psychological needs of different people. A very useful rule of thumb to go by is that of “the three Rs”. These are:
Wardrobe and hygiene
Dirty clothes, fingernail biting, poor hygiene, unclean hair and body odour especially, can be a real turn off. It can be difficult having to tell someone they have body odour, but it is necessary, especially if the person has to deal with others and outside clients.
Cracking inappropriate jokes
Etiquette is all about behaviour and sensitivity. For example, cracking jokes at times where it is inappropriate, or inappropriate jokes in general, shows a total lack of sensitivity. I have been surprised to still hear some men at work make jokes about women and the way they look. Also, jokes about race and disabilities are most certainly inappropriate at any time.
Showing gratitude
Thanking a person where the thank you is warranted is simple politeness. Actually making a point of showing some sort of gratitude where someone has gone out of their way for you, or performed a task that is not part of their job description, is very important and actually makes for better interpersonal communication in the future.
Telephone etiquette
Being treated rudely on the telephone or left on hold is not professional. Making promises and then not keeping them or following through is also unprofessional and projects a poor image to the people on the receiving end.
How to improve business etiquette
Often people do not even realise that they are not showing a high level of etiquette. The best way to develop good business etiquette would be to get together as a team and ask: “How do we work with one another? What is the image we convey to people? Are we polite enough? How can we show more respect, be more responsive and recognise people?” and most importantly, “what are our standards?”
Often you can generate improvements in just that one session. Rather than calling it ‘business etiquette’, you could call it “customer service improvement” or “responsiveness”.
Business etiquette can sound like it focuses on small things that are unimportant, but all together they make a big difference to the workplace and the kind of responses received in all areas.
See the video Business Etiquette
Eve Ash is a psychologist and co-producer with Peter Quarry of Business Etiquette (from the Take Away Training Series). © Ash.Quarry Productions. www.7dimensions.com.au
Smart Company is the leading online publication in Australia for free news, information and resources catering to Australia’s entrepreneurs, small and medium business owners and business managers.
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