How creating a character around your brand gains customers
Before launching his wine spritzer business SOFI Spritz, Tom Maclean visited Italy and was struck by the different drinking culture to Australia. The entrepreneur was inspired by the outdoor piazzas spilling with people enjoying aperitivos.
Maclean came back to Australia and wanted to translate that classic Italian recipe into a modern Australian setting, and SOFI was born.
In this SmartCompany and StartupSmart video, brought to you by Australia Post, Maclean shares the story of his online retail success and the valuable lessons he has learnt.
Over Australia Post’s long history, our social purpose and commitment to the community has remained the same; to create connections and opportunities that matter to every Australian.
At the heart of every Australian community, our people are a regular presence to rely on. We've always looked for ways to link communities together and listen to what matters to them. We’ll always be there for Australians in need.
Comments