Fast Lane: Why your business is not the Uber of anything

My heart sank a little this morning when Freelancer founder Matt Barrie described Freelancer’s launch of its Local Jobs business as “like Uber, but for local jobs”.
It seems every new business that launches now must be the Uber of its sector.
Here are some of the most recent offenders:
My favourite is perhaps the text message service ASAP, which is not content with being the Uber of just one industry and instead bills itself as the “Uber of Everything – Hint: Next Big Thing”.
The problem is even more widespread outside Australia, prompting the collation of the list “Uber for X” which highlights on-demand services including “Uber for alcohol Minibar” and “Uber for medical marijuana Eaze”.
I’m contemplating creating an email rule that catches any press releases describing a company as the “Uber of” which sends them straight to the spam folder.
Freelancer is a global success story, surely it doesn’t need to describe its latest offering as the Uber of anything?
Freelancer’s Local Jobs business will be revolutionary enough if it manages to be the Freelancer of the local jobs market.
Leave Uber to be Uber and let your business make its own mark on the world.
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