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Familiar faces

Imagine a shopping trolley speeding down a supermarket aisle – when it gets to the end, which brands will be getting a ride? Make sure they’re yours… Familiar faces Walk down any supermarket aisle in Australia and you will be faced with an abundance of choice. More categories than ever before, and more brands to […]
SmartCompany
SmartCompany

Imagine a shopping trolley speeding down a supermarket aisle – when it gets to the end, which brands will be getting a ride? Make sure they’re yours…

Familiar faces

Sean Adams

Walk down any supermarket aisle in Australia and you will be faced with an abundance of choice. More categories than ever before, and more brands to choose from within each category.

And it doesn’t stop there – there are also more criteria that we are supposed to be considering when making our choices.

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