Spending on online advertising is set to defy the growing global economic wobbles to grow at almost 20% over this year, according to a new study reported by Cnet.
Spending on online advertising is set to defy the growing global economic wobbles to grow at almost 20% over this year, according to a new study reported by Cnet.
Advertisers are expected to spend $US23.8 billion on internet advertising in 2008, close to 20% up on last year’s $US19.9 billion, research firm JupiterResearch says.
That means stealing business away from the off-line advertising world. The 8.4% of the total US advertising spend snared by online in 2007 is set to increase to 9.6% this year, 10.7% the next, and 14.3% by 2013.
If that prediction comes true, spending on online advertising around the world will top $US43 billion by 2013, having grown at a compound annual rate of around 13%.
The most popular form of online advertising around the world will continue to be search, with Jupiter predicting it will grow from $US9.1 billion last year to $US20.9 billion by 2013.
But the big mover is expected to be online video ads. Currently capturing a spend of about $US1 billion, spending on video ads is expected to surge to $US5.1 billion by 2013 at the expense of static and text ads.
Read more about online trends
Smart Company is the leading online publication in Australia for free news, information and resources catering to Australia’s entrepreneurs, small and medium business owners and business managers.
Comments