Local mini-billboards take over the US … Irrationality becomes economic science … Nutrition offered in recycled food

Local area marketing taking off in US

Small “personal” billboards carrying ads that are tailored for locality and interest are proliferating in the US, Inc.com reports.

The mini-billboards are popping up in gyms, cafes, lifts, in fact anywhere people stay in one place for a moment or two.

And they carry ads directly related to the billboard’s location and who is likely to be seeing it. For example, one Boston health food chain has bought mini-billboard space in gyms located close to its stores.