Sweet tweets to lure followers: Nine tips for using Twitter in your business

These days everyone, from Prime Minister Kevin Rudd with his 1.2 million followers to your neighbour’s pet dog, is on Twitter. Pet dogs actually can tweet thanks to Mattel’s invention, ‘Puppy Tweets’, which allows dogs to tweet via a plastic collar which has an inbuilt motion and sound detector, that determines their emotions and decides […]

Helen Alexander 01 July, 2013

header_image These days everyone, from Prime Minister Kevin Rudd with his 1.2 million followers to your neighbour’s pet dog, is on Twitter.

Pet dogs actually can tweet thanks to Mattel’s invention, ‘Puppy Tweets’, which allows dogs to tweet via a plastic collar which has an inbuilt motion and sound detector, that determines their emotions and decides on which pre-recorded tweet is the most relevant.

So the million-dollar question is: with all this going on, how do you gain followers on Twitter for your business and how do you get your tweets noticed? Are the most controversial tweets the most read and retweeted?

Should you use outlandish language to engage fellow tweeters? If you are a small business owner who is trying to develop a public profile, being fluent in social media can be a very useful tool.