How a booze-free work culture led to profitability for Tweaky

Online tech start-up Tweaky.com has achieved profitability nine months after the team swore off alcohol until the target was reached, with co-founder Ned Dwyer suggesting that other start-ups should set themselves similar goals.

Tweaky, which won Best Start-up Idea at the 2013 StartupSmart Awards, is a marketplace for website customisation, allowing small business owners to tweak their websites.

The ‘tweaks’ are performed by a closed marketplace of handpicked freelance web developers from around the world. Customers pay a minimum of $39 per tweak.