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Samsung’s Galaxy S4 social media assault

Samsung has launched an all-out blitz of its various social media channels ahead of the launch of its Galaxy S4 smartphone. Not content to post billboards in London, Times Square and Hong Kong, the company has posted photos of all three billboards on its official Twitter account. The company has also staged a “Be ready […]
Andrew Sadauskas
Andrew Sadauskas

Samsung has launched an all-out blitz of its various social media channels ahead of the launch of its Galaxy S4 smartphone.

Not content to post billboards in London, Times Square and Hong Kong, the company has posted photos of all three billboards on its official Twitter account.

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The company has also staged a “Be ready 4 the next Galaxy” flash dance event in Times Square, with photos again appearing on Twitter:

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On Facebook, the company has opted for a teaser picture of the smartphone itself:

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Meanwhile, on YouTube, Samsung has posted the next instalment of its “Jeremy” teaser ads, following an earlier ‘episode’ in the ad series:

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The social media campaign comes ahead of the launch of the new smartphone on March 14.