The Smart50 2024 Retail Award winner: Paire
Paire produces high-tech, sustainable clothing with minimal designs that offer ultimate comfort and longevity, placing it at the cutting edge of the growing demand for eco-friendly fashion.
What goes into picking the winner of the Smart50 Retail Award? Well, there’s what they sell, of course, but let’s not forget how they sell it, which could be seen as equally important. And maybe consider how the business in question looks after its people.
With all that in mind, it’s little wonder that fashion company Paire, out to revolutionise clothing production by merging traditional techniques with modern innovations, should take home the 2024 Retail Award. After all, it’s got it all covered.
Paire produces high-tech, sustainable clothing with minimal designs that offer ultimate comfort and longevity, placing it at the cutting edge of the growing demand for eco-friendly fashion. Look no further than products like Lipstick Underwear and its upcoming range of ‘BioNylon’ activewear, using a plant-based nylon made from corn stalks.
So how did it get the word out about this innovative line? By utilising targeted social media campaigns and collaborating with influencers who align with Paire’s sustainable, progressive values to build brand awareness, connect with a broader audience, and drive sales.
Providing customer satisfaction once potential buyers were interested in the Paire product was a necessity – it was vital that customers’ expectations in both the items and the purchasing process were not met but exceeded, fostering loyalty and trust as a result. The company actively seeks and incorporates customer feedback to continuously improve its offerings, and Paire’s overall review rating of 4.7 out of 5 across different review platforms is a vivid illustration of its service ethos.
And to create satisfied customers, it helps to have a satisfied staff.
Paire prides itself on its inclusive, supportive environment that provides flexible working conditions and opportunities for professional development, and believes the creativity and innovation such an environment nurtures is a driver of Paire’s overall success. This year’s Smart50 Retail Award is testament to that.
Paire also placed 13th on this year’s Smart50 list and won the Rising Star Award.
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