11. THDR Group

Revenue: $2.3 million
Growth: 96.4%
Founders: Timothy Aquino, Sean Fagan
Head office: Surry Hills, NSW
Year founded: 2021
Employees: 17
Industry: Fashion
Website: thdr.co

How THDR started

Combine Timothy Aquino’s decade-plus of luxury menswear experience (including in New York), and Sean Fagan’s extensive background in startups and technology and you have THDR Group, which aims to revolutionise fashion with AI-driven, made-to-measure clothing.

It’s an innovative blend of fashion and technology set to disrupt the industry. The group’s patented deep-learning technology, and the wealth of experience of its master tailors, aims to simplify the process for men to buy high-quality clothes that fit right.

Growth

Growth often comes from challenging circumstances, and THDR Group faced a major obstacle in the form of a significant supply-chain delay that affected its production schedule and customer deliveries, and threatened to damage its reputation. Transparent communication with those customers, which involved regular updates and compensatory measures, were vital in maintaining satisfaction and loyalty.

A thorough analysis of the supply chain identified weak points, and improvements were implemented. More importantly, the business learnt key lessons about the importance of communication and transparency during disruptions, the necessity of a flexible, resilient supply chain, and the value of proactive communication within the team.

Where to next

THDR Group is expanding its global reach into the UK, Europe and North America, and diversifying into new fashion segments with more brands in womenswear, denim, footwear and casualwear.

On the technology front, it is developing an AI-powered personalised fashion designer to enhance the customer experience, and by using strategically placed, automated micro-factories, it aims to make custom fashion as accessible and fast as ready-to-wear e-commerce.

Back to The Smart50 Awards 2024.