Samsung is kicking the hype machine into high gear ahead of the launch of the next iteration of its flagship Galaxy S series of smartphones, ahead of its official worldwide unveiling on March 14.
The Korean electronics giant has kicked off the campaign by posting a video on its website with the less than subtle title “Be ready 4 the next Galaxy”:
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The ad comes after the smartphone giant recently tweeted a poster for a “ready 4 the show” event in New York on March 14:
However, it hasn’t just been Samsung’s PR department that’s been busy hyping the new smartphone, with The New York Times highlighting a recent patent for a feature called “Eye Scroll”.
The feature reportedly allows a smartphone user to control page scrolling by looking at different parts of the screen. It is unclear whether the new feature appears in the Galaxy S IV.
Andrew Sadauskas is a former journalist at SmartCompany and a former editor of TechCompany.
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