As the relationships between supermarket giants and fresh produce suppliers make front-page news, online marketplace Freshey has launched a system it says will provide a fair deal for growers and wholesale buyers alike.
Freshey is a wholesale produce marketplace where growers can list and price their own produce however they see fit, with transparent pricing across the platform allowing growers to adjust their offers based on market trends.
Producers can also sell future orders ahead of their harvest, ensuring cashflow through growing seasons.
You've reached your article limit. Create a free account, or login to continue. Get our free newsletters in your inbox and extended article access by submitting your email.
Senior Business Journalist
Focused on the small business sector, David’s work covers the political, regulatory, and economic issues facing Australian entrepreneurs. Prior to joining SmartCompany, he was a reporter for Business Insider Australia. You can follow him on LinkedIn.
