There’s no longer a digital divide in advertising

A few years ago I blogged about QR codes – what they are and how they work.

At the time, most advertisers weren’t using them much at all, save for some of the bigger outdoor advertisers such as Telstra and a handful of others.

But QR codes seem to have come of age, and they’re popping up everywhere as smartphone use proliferates, especially in direct mail catalogues. And some advertisers are being very smart about how they’re being implemented.

A quick case in point is Aldi.