Google has published a number of changes to its algorithm that have been made in the past few weeks, although it has warned website operators that they shouldn’t necessarily make huge, sweeping changes to their sites.
However, SEO experts say the search giant has made a few tune-ups that businesses should be aware of.
“The greatest test of how you’re doing in search is really seeing where you’re ranking. If you make sure you’re ranking for the search terms you want, then you’re probably doing fine,” Stewart Media chief executive Jim Stewart said this morning.
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Patrick Stafford is a freelance journalist and a former deputy editor of SmartCompany.
