Nokia chief executive Stephen Elop has said the company will take a unique approach to the over-crowded tablet market when the company releases its slate device.
“There are now over 200 different tablets on the marketplace, only one of them is doing really well,” Elop told YLE, according to Boy Genius Report.
“And, my challenge to the team is I don’t want to be the 201st tablet on the market that you can’t tell from all of the others. We have to take a uniquely Nokia prospective.”
Nokia recently announced thousands of job cuts in order to remain competitive – it is losing the mobile war against Google and Apple.
Elop added that Nokia’s tablet may use Windows, but it can “do things with some of the other software assets that we have”.
Patrick Stafford is a freelance journalist and a former deputy editor of SmartCompany.
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