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Kogan misled customers over EOFY sale after price jacking 600 products, Federal Court rules

The Federal Court has found Kogan misled consumers in a 2018 tax time sale by price jacking 600 items before discounting them.
Matthew Elmas
Kogan
Kogan chief executive officer Ruslan Kogan.

The Federal Court has ruled e-commerce retailer Kogan.com made false and misleading representations to consumers about a 2018 end of financial year promotion.

The court decided Kogan fell foul of Australian Consumer Law during an online promotion between June 27 and June 30 in 2018, when it told consumers they could use the code “TAXTIME” to reduce prices by 10% at checkout.

But Kogan had increased the prices of more than 600 of its products immediately before the promotion, the court found, with most hiked by at least 10%.

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