“Better outcomes from every interaction”: How to make behavioural economics a habit

If you know about behavioural economics and want to integrate it in your work, but find yourself reverting to the old ways of doing things while you await the perfect project to apply it to, then it’s time to rethink your approach.

Procrastinating means you are missing opportunities each and every day to become a more effective influencer.

Here’s a two-step approach to make behavioural techniques a habit.

Step one: Overcoming your own resistance

Adopting a new approach to how you do things, such as intentionally applying behavioural economics, is an exercise in behaviour change.