Online marketers are into email

Online marketing professionals are planning to shift more of their resources into e-mail marketing in 2008, according to a Datran Media survey of more than 2000 marketers reported by MediaPost.

According to the survey, 82% of marketers plan to increase their use of email marketing in 2008 and 55% believe the return on investment for email marketing is superior to other forms of email marketing.

Asked which form of advertising provides a strong result for their clients, the marketing professionals surveyed nominated the following marketing tools:

• Email: 80%.
• Online display ads: 37.6%.
• Online search ads: 70.6%
• Print: 16.5%.
• Broadcast: 10.6%.
• Cable: 7.1%.
• Mobile: 1.2%.