Google to put ads in online games

Google is once again expanding its empire, with the internet giant now offering advertising development kits for video game developers.

Google is once again expanding its empire, with the internet giant now offering advertising development kits for video game developers.

Google will provide game makers with the new version of its AdSense for Games program, which allows for the sale and placement of advertisements with a video game.

The advertisements collect revenue through the number of cost-per-impression and cost-per-clicks, with revenue divided between Google and the developer.

“With this program, advertisers can now reach the growing number of gamers who are engaged in online play,” Google says in a statement.

“For instance, in anticipation of a sporting event, an advertiser can use the technology of AdSense for Games to feature its logo within that sports event’s accompanying online game and reach its relevant demographic as a result.”

In-game advertising is a relatively untouched market, but software giants are leaping on the opportunity. Microsoft is rumoured to have paid millions for advertising group Massive Inc, and Sony has launched an in-game advertising program this year.

Google sparked rumours of its interest when it acquired AdScape media last year.

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