Our best behavioural economics articles from 2017

Here’s a recap of all the behavioural economics articles from 2017 so you have an easy, one-stop-shop reference. Seeing all the articles together might also give you a sense of the adaptability of behavioural science, which is why I love it so much.

Establishing a behavioural economics function in your business

• The business case for behavioural economics 
• How to resource your behavioural economics function 
• Embedding behavioural economics in your business 
• Five pitfalls of behavioural economics

Tools and behaviour change

• Designing a behaviourally effective office
• Future retrospection: Reach your goals by thinking backwards
• Where we’ve gone wrong in influencing behaviour
• The Salviati approach to business growth 
• How Apple and Aldi address behavioural barriers

Customer insights

• The Instagram of 1862 
• Four mistakes I see businesses making
• How to influence an answer
• Seven lessons from a $6 billion Shark Tank judge
• When marketers should learn to shut up

Product development

• Too pretty to use: Why people save products for ‘good’
• Better isn’t always the answer 
• The Red Bull Effect: how product names impact behaviour
• Thin products for fat profits? How product and logo shapes impact customers
• How labels – brand names, product names, your name – shape behaviour

Customer engagement

• Five golden rules for getting your emails and letters read 
• The most important person in your customer’s life 
• From unaware to ready to buy: Moving customers along the decision pathway 
• De-spam your email to increase email conversion
• What signals are you really sending?
• To sell more, smile less?
• What tennis tells us about why customers don’t buy
• Reasons customers leave, reasons customers stay

Pricing and payment

• Late fees vs. on-time discounts: which drives more effective behaviour?
• How to convert customers from free to paid
• How to ditch discounts and win customers

Customer experience

• Six website wins and fails
• Customers are influenced by the device they use
• How to design effective forms 
• What nervous shoppers pay attention to
• Behavioural techniques to reduce shopper theft
• Holding on to customers you put on hold
• The behavioural economics of online dating

Habits and personal effectiveness

• An introvert’s guide to public speaking 
• How to re-set yourself right now
• Boosting productivity with a babysitter… for you
• What your voice says about you 
• How to stop annoying workplace habits
• When a fashionista goes cold-turkey
• The problem at the heart of habit change 

Thank you for your interest in the application of behavioural science to everyday business and personal issues, and I look forward to sharing more with you in 2018.