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Low cost smartphones to hit market this year

A new blog post from Juniper Research predicts a variety of low-cost smartphones to hit the market this year, while Ovum states market leader Nokia is struggling to keep up with a high-end offering. “Nokia has just announced plans to launch the first C-Series Smartphone, the Nokia C5, sometime during Q2 of this year. You […]
Patrick Stafford
Patrick Stafford

A new blog post from Juniper Research predicts a variety of low-cost smartphones to hit the market this year, while Ovum states market leader Nokia is struggling to keep up with a high-end offering.

“Nokia has just announced plans to launch the first C-Series Smartphone, the Nokia C5, sometime during Q2 of this year. You may ask yourself, what is so special about this device? Well at just โ‚ฌ135 [$A202], before taxes and subsidies, it has an impressive price point,โ€ Patrick Fairlie from Juniper wrote.

“These low cost smartphones will inevitably cause a dent to high end feature phone salesโ€ฆThere is still plenty of growth left in the smartphone market and I believe that, as low cost smartphones begin to flood the market, the growth rate will only speed up.”

On the other end of the spectrum, Ovumโ€™s Tim Renowden told ItWire the research groupโ€™s latest smartphone tracker for the 2009 year โ€œdemonstrates that smartphone manufacturers are embracing more powerful hardware capable of handling advanced graphics and video processing, with the transition from ARM11-based processors to ARM Cortex A8 and Qualcomm Snapdragon chipsets now seriously under wayโ€.

Yet he went on to also say that โ€œNokia appears to be lagging behind the performance curve, with this tracker highlighting a specification gap opening between it and rivalsโ€ฆwith only the niche N900 handset sporting a next-generation chipsetโ€.