Does social networking pose a threat to your business?

Currently there’s a lot of buzz in business circles about the value of using social networking services (SNS) as a channel to drive sales, promote brand and network for business opportunities. Much of it comes from marketers who are excited about the target marketing possibilities of these sites – they gather so much data about individuals that marketers are able to profile very specific demographics. At the same time, IT security companies post regular warnings about the potential for damage that social networking can pose to business computer systems.

The huge uptake of SNS membership and the increasing spend by some major consumer product companies on these sites provides a sense of