Bad idea or publicity stunt?

I expect in a few months Kraft will appear and re-launch ‘good old fashioned Vegemite’ with lashings of tradition, nationalism and probably a few star endorsements (Olivia anyone?). The re-energising of the Vegemite brand will be heralded as amazing work. Are we all so predictable 🙁

SmartCompany 01 October, 2009

I expect in a few months Kraft will appear and re-launch ‘good old fashioned Vegemite’ with lashings of tradition, nationalism and probably a few star endorsements (Olivia anyone?).

The re-energising of the Vegemite brand will be heralded as amazing work.

Are we all so predictable 🙁

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