We’ve all heard the statistics about the number of small businesses hesitant to get online and, in particular, utilise social media.
While this is not often the case for start-ups, which are, by and large, a lot more tech-savvy than their larger counterparts, devising an effective social media strategy is easier said than done.
Today, Alexandra Cain explains where you should start when putting together your social media strategy, including how you can integrate social media into your daily operations.
Elsewhere, Scott Robinson has compiled a checklist to help you determine whether your start-up needs a mobile app, and Rebekah Campbell shares her thoughts on money, work and happiness.
And with the submission deadline looming for the 2013 StartupSmart Awards, sponsored by DFK, be sure to get your entry in now.
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