Business name: MyNappies
Age: 19 (Toby), 24 (Jason)
State: Queensland
Two young brothers might not sound like the ideal candidates to launch a nappy business, but Toby and Jason Schulz are unwavering in their vision for MyNappies.
MyNappies – which rakes in $6,000 in revenue a month despite being less than one year old – was created with the vision of offering “wow” service and low prices on baby products.
“We see it becoming the first place Australian mums think of when shopping for their baby. We would like to be at this point within four to seven years,” Toby says.
“We recently asked a customer how we could make her day and she replied to us by saying roses would cheer her up. The next week we sent her roses and she loved it.”
“Jason and I both know customers have a choice in where they shop and we appreciate when they choose us. We provide real value to mums in the areas that matter.”
It appears not only are barriers such as technology and start-up capital coming crashing down for young Australian entrepreneurs, but also attitudes. In compiling this year’s Future Makers – our annual selection of the most promising Aussie entrepreneurs aged under 25-years-old – one message came through time and again: Investors, business partners and customers just aren’t that bothered about age any more. Maybe it’s the ‘Facebook effect’ of continual publicity of the fresh faced billionaires in Silicon Valley. Or maybe we are just ditching unnecessary prejudices regarding age. Maybe both. Whatever the reason, it’s clear that it’s not startlingly unusual for someone to start a business while at university, gain a legion of customers via social media and raise seven-figure sums in investment before they are out of their teenage years. So which tyros are at the vanguard of Australia’s young entrepreneurs? We’ve picked out 10 start-ups we believe are destined for great things based on their innovation, passion and success to date. To meet the class of 2012, click on each of the profiles below:
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