A new study shows that search engine giant Google wins out among search engines for user loyalty, with the average user searching the web on the site 54 times a month.
According to analytics firm comScore, Yahoo! and Microsoft Bing fall behind Google with a combined search penetration of 73%, but are still behind Google at 84%.
Additionally, the average Google user searches 54.5 times a month, with users on Yahoo! and Microsoft only searching an average of 26.9 times per month.
But following the recent deal between Yahoo and Microsoft, comScore analyst Eli Goodman said in a statement there is a “real opportunity to make headway given that nearly three-quarters of all searchers conduct at least one search on these engines every month.”
“The challenge will be to create a search experience compelling enough to convert lighter searchers into regular searchers which is generally easier than converting new users,” he said.
Patrick Stafford is a freelance journalist and a former deputy editor of SmartCompany.
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