When time really is money

Professional services firms who persist in “nickel and diming” their clients to death deserve to be enthusiastically fired.

Nothing annoys clients more than these charges.

I have always encouraged my professional services clients to avoid this tactic in order to create a competitive advantage and strong market differentiation.

Invariably they increase billing hours, annual revenues and profitability by stepping away from the very old-fashioned, accountancy-driven cost plus model, and adopting a more customer-friendly billing model.

What’s more, they get improved WOM referrals, too.