Hold an open day

This article first appeared October 18, 2011.
This morning I walked past my local group of shops, which contains the usual assortment of butchers, bakers, florists and specialty retailers. But tucked away at the back of the strip is a relative newcomer – a personal training studio.
Being a new business to the area, I took another look and noticed the sign: “Open Day”. The studio will throw open its doors on the weekend, inviting people to come and check out its facilities, meet the trainers, do a few free fitness tests and generally “meet” the business.
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