Creating a new concept in any industry is no mean feat, but when you’re operating in a highly competitive market such as customer loyalty programs, the stakes are even higher.
After marketing creative Dave Aicken developed his platform, he knew he’d rushed into things. Fortunately, he realised his mistakes and made amends.
Aicken is the founder of Centryc Solutions, a Sydney-based business providing real-time digital marketing to the likes of Luna Park Sydney, Smirnoff and Southern Cross Austereo.
Centryc’s campaign for Luna Park, titled My Experience, recently won an award from the International Association of Amusement Parks and Attractions.
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